Pine & Fires
We are a digital design agency focused on bridging the gap between businesses and customers through innovative digital experiences.
Founded by Judy Ng, former Head of Customer Experience at livi bank, our agency leverages over 20 years of expertise in UX/UI and platform design delivery. She has a proven track record of enhancing digital effectiveness for leading global brands across various sectors, including banking, insurance, real estate, travel, and e-commerce.
Latest Projects
Why Pine & Fires
We think for you and your customers, maintaining direct communication with our designers.
Empathy & Understanding
We prioritize user needs, crafting intuitive designs for effortless navigation and personal resonance.
Innovation & Creativity
We embrace creativity and innovation, exploring new design possibilities to improve user experience and solve problems.
Simplicity & Clarity
Simplicity eliminates confusion. Our straightforward designs enhance usability, making the experiences seamless.
Partnership & Dialogue
Great ideas arise from collaboration. By engaging closely with our clients and users, we create designs that reflect diverse perspectives.
What We Do
UXUI Design
App/Web Visual Design
UX Training
Creative Direction
Design Thinking
Brand Campaigns
Strategy Ideation
Branding Identity
Team Building
Content Creation
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